I was given the topic Cornish China Clay workers and the shop Dover Street Market, I started by researching the china clay industry in Cornwall and how and when it was produced. I also looked at the area – St Austell, where the industry was mainly situated.
Next I looked at the shop that I had been given in London – I visited Dover Street Market on my last trip to London, which was useful as I had a feel for the shop already. I created a visual customer profile for the shop which is who I needed to be aiming my collection at, the things I included were someone ages 25-35 who was fashion conscious, contemporary and wealthy.
Next I looked at the shop that I had been given in London – I visited Dover Street Market on my last trip to London, which was useful as I had a feel for the shop already. I created a visual customer profile for the shop which is who I needed to be aiming my collection at, the things I included were someone ages 25-35 who was fashion conscious, contemporary and wealthy.